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With over 800 million active users, a grid comprised of well-chosen images and content creates a “digital mood board”.In this second part of our three-part blog series, the Screen Pilot Social Media Team explores ways that brands can improve engagement metrics with unique content – specifically through the use of Instagram Grid takeovers. This method can also help to increase the longevity of photography assets and give followers more reason to view or swipe through multiple posts, boosting engagement metrics.
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Whether it be accommodations, amenities, special promotions, or food and beverage features, utilizing an Instagram Grid takeover is a great way to show “wow factor”. Using visual storytelling through a design-first Instagram profile can help hotels stand out in a crowded space of like-minded content.
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